What is TikTok?
TikTok is an app that enables users to post short images, normally lasting 15 seconds. As a background music, the user can also select just about any tune. The software was initially used for lip-synching, but since then the content has grown to include all under the sun, including animation, tutorials, political commentary, sports, and more. TikTok also utilizes vertical recording, unlike YouTube,
Who Uses TikTok?
If you haven’t guessed by now, TikTok’s users are predominately quite young. About 60 percent of its U.S. user base is between the ages of 16 to 24. Female users also outnumber males on the app 2 to 1.
TikTok has surged to become the fastest rising social media app ever in a few short years. With more than 1.5 billion users globally and 1 in 6 Americans using the app on a weekly basis, it’s clear that the masses have caught the interest of this incredibly popular app.
TikTok provides, like all social media, an opportunity for businesses to support their brand and attract consumers in new ways. But how best to use the platform of music-supported 15-second videos takes a carefully executed strategy, or your effort to go viral could end up being a cringeworthy experience for your followers.
Below are answers to your many TikTok marketing questions, so you can dip your toes in without fear of embarrassment.
How Do I Market My Business on TikTok?
There are a few main ways that businesses can promote their brand on TikTok:
- Simply launch your brand’s channel and start sharing videos.
- To advertise your TikTok material to particular markets, sign up for TikTok for Business which helps you to pay.
- In order to advertise your good or service, work with a TikTok influencer who has a wide following.
How To Be Discover On TikToks?
The TikTok algorithm is a closely guarded secret, but here is what we do know.
Your video could go viral no matter how many followers you have and hit hundreds, thousands, or millions of people. That’s because each new TikTok is shown on the “For You” feed of a limited number of people, even though they don’t follow you. If the video gets outstanding engagement, it will be viewed on the feeds of even more users and so on. So, making enjoyable and entertaining content is the secret!
What is a TikTok Challenge?
Challenges are extremely popular on TikTok, and a great way for your business to generate engagement.
A demand for users to film themselves performing a single action, such as a dance, is a challenge, labelled with a specific hashtag. Perhaps something sillier, perhaps. Jimmy Fallon’s #tumbleweedchallenge, for instance, received 8,000 submissions from individuals filming themselves rolling around like tumbleweeds on the ground.
Should I Make My Own TikToks or Hire Someone?
If you are brimming with confidence and creativity, you are probably chomping at the bit to make your own TikToks. Go for it!
Some folks might need a hand to help. There is a wealth of vendors in the Mtcheew Community providing TikTok-related services that suit every budget. You will find them on Mtcheew, if you need assistance choreographing a dance for your genius viral video or someone to actually produce content for your channel.
How Does TikTok Ads Work?
TikTok ads work much like other social media platforms.
To meet particular ethnic segments, you should narrowly focus your campaigns. To meet consumers, set a budget for how much you would like to pay. In-feed commercials have a pop-up button that encourages the user to press to learn more or make a payment to be guided to your section. You should recruit someone to set up your TikTok advertising account for you if you are not sure how to get started..
Taking Your TikTok Game to the Next Level
Breaking into TikTok, particularly given the focus on results, is definitely daunting. Yet this social media platform’s demographics and development represent an incredible potential to meet a young adult global audience. If you don’t know where to go, you can count on Mtcheew to get you started.
How Do I Find Influencers?
There are several influencers that you will find on Mtcheew, who will advertise your product or service on their platform for a small fee. You’ll want to find an influencer with a niche that fits with your company for the best performance. And if you can’t find Mtcheew’s dream influencer, there are sellers who will do the analysis and find you a list of your brand’s best TikTok influencers.